Representing resourcefulness
Our new logo is based on two principal elements.
The triangle represents the shape of trees, our principal resource for both paper and wood products. The form is solid, stable and grounded, conveying the strength of our company.
The two circles joined together stand for the cycle of life and regeneration, key to the sustainability of our forest resources and of our operations.
The new logo also symbolizes:
- The "A" and the "B" of the two merged companies;
- Our continuous commitment to recycling and innovation;
- Paper rolls and wood products operations—the heart of our business.